To help you get started, you can download our free traditional business plan template or our Lean Plan template. The first section that will appear in your business plan is the executive summary. Executive summaries are short—keep it to one to two pages. Do not neglect it; just write it last. This section area should describe the services you provide and how they benefit your patients. The problem : There is a lack of affordable pediatric and gynecological care available in coastal areas of Lane County, Oregon.
Many patients have to travel miles to the closest practice. The solution : Dr. Gardner plans to open Ocean Lane Outpatient Care to serve smaller Oregon coastal communities scattered outside of major towns with major hospitals. Due to her focus on pediatric and gynecological care, Dr. The services section identifies what kind of medical practice you are opening. Restate who your practice serves and what kind of services you specialize in. Talk about how your practice approaches treatment and what goals you have in addition to providing quality care.
Include a breakdown of all services furnished by the clinic, being as granular as possible. For example:.
Next, talk about your ideal patients. For example, Dr. Your ideal patient profile identifies the type of patient whom you hope to attract and retain. To clarify, this does not mean you only serve your ideal patient type. For instance, because Dr. Gardner specializes in preventive and curative care, a patient seeking palliative treatment for terminal cancer is not the ideal patient. This patient would not receive the best care for their needs from Dr. Acquiring a new patient is six to seven times more expensive than retaining a current patient.
In order to support and retain current patients, develop a strategy to proactively meet their needs and set benchmarks to measure the success of your strategy. First, your business plan laid out the opportunity at hand. Now, the rest of your plan will focus on how to take advantage of that opportunity. Unlike [key competition], it [most distinguishing feature].
Unlike [other area medical practices], Ocean Lane Outpatient Care is [conveniently located near the communities it serves and can fill the gap between pure pediatric care and full-blown adult care for young women]. Make sure you price your services at what they are worth and explain your pricing to your patients.
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Consider the demographics your practice serves when you choose your pricing. Also, consider how you will get patients to keep coming back to your practice. Sometimes you can increase sales by upselling and cross-selling , or offering complementary services.
If you accept insurance, the contracts you set up with insurance companies for reimbursement will probably dictate your pricing, so this is a good place to talk about your negotiation strategy as well. The operations section of your business plan covers how your business works, from the logistics to the technology.
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In this part of your plan, you set measurable, achievable milestones, such as the number of new patients added per month in the first year of operations. Milestones can be about any aspect of your medical practice as long as they emphasize growth. This area should also include information about traction past successes and risks:. Your team can be more important than your product or service. Describe your team here, even if it is just you and a receptionist who answers the phone in your office building.
The company overview tells about who you and your staff are and appeals to potential investors. Keep it short—it should be the shortest chapter of your business plan but is still very important. A typical financial plan includes projections by month for the first year and annual projection for the next three to five. When writing your financial plan, make sure to consider startup costs. Write a Review.
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How played epub online between wrong sites? Includes index. ISBN 1. Business planning. Business enterprises— —Finance. Barrow, Paul, — II. Brown, Robert, — III. B Over the years we have developed and tested this method of helping people to research and validate their proposals, and then to write up a business plan themselves. Towards the end of each programme we invite a distinguished panel of senior bankers, venture capital providers and others involved in appraising proposal for external support of various kinds to review and criticise each business plan presentation. Also included throughout are examples from the business plans of entrepreneurs and others who for the most part have gone on to start up successful enterprises.
How to use the workbook The workbook contains 25 assignments that, once completed, should ensure that you have all the information you need to write and present a successful business plan. That is, one that helps to accomplish your objective, whether it is to gain a greater understanding of the venture you are proposing to start and its viability, or to raise outside money or gain support for your proposals from senior levels of management. Rather, it gives an appreciation as to how these subjects should be used to prepare your business plan.