If You Want to Be Happy, Don't Think About it Too Much | Psychology Today
August 7th, min read. This is the second installment in my series on Agency Sales Objection Handling. But equally frustrating is when you spend a ton of time winning a new client only to hear them say, "let me think about it.
Is it a real sales objection or just a put-off? Do they actually need more time to think about it? Luckily, there is an easy solution that can be met with a few upfront questions n. However, if it's a legitimate objection and, a lot of times it is then you can actually prevent issues by gathering more information upfront.
Ask how this project fits in with the overall company vision and their short-term and long-term goals. If they need to pull in another person to answer that question, hold onto that nugget of information because you should be talking to the people who understand the big picture.
B - Budget: Ask for the budget within the first 10 minutes.
A - Authority: Were they able to answer the questions about Need and Budget? If not, and they gave you another name or two, then you know who you really need to be talking to. Get that person in the room before you get too deep.
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You need to be talking to the decision makers. T - Timing: Only you know what you can do and how long it takes. You might really want or even need this project but, if the timing has unrealistic parameters you are setting yourself up for failure. Want to Contribute Content to impactbnd. Click Here. Marketing Strategy.
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